You’ve heard of The Wedding Planner, that rom com with Jennifer Lopez and Matthew (8 out of 10 from me – and I don’t usually go for blond men) McConaughey?
Well, I’ve met The Marketing Planner – Kate Allan, the RNA’s very own PR guru.
I spent a very pleasant morning this week with Kate working on the marketing plan for The Importance of Being… Emma. It was really useful to be able to bounce ideas off someone with her knowledge and experience – both online and offline. Thank you, Kate!
These days, marketing is something that all authors need to get involved in, whichever road to publication they’re on. Website, book signings, launch party (offline and online – please don’t make the wine virtual as well!) – these are usually down to the author to organise, unless you’re Geri Halliwell.
It’s yet another distraction when many of us just want to get on and write, but it can make all the difference between success and failure.